Better Business
Through Innovative Thinking
Tuesday, October 17, 2017

Strategy & Tactics; Keys To Networking Most Effectively

28 Sep

163749813Surprisingly, few of us show up at networking events with much of a plan.

“Hey, Rib, pass me over the salt and pepper”, my friend whispered, trying not to disrupt things as a colleague stood 10 feet away at the podium, giving a five-minute talk as the major sponsor of the Chamber breakfast. We were all seated, 8 per table, in this all too familiar scenario that was a well-intentioned forum for learning more about each other.

The problem with it is that this kind of information gathering isn’t always as effective as it could be. There is only so much you can get from just showing up to see what drops in your lap.  But, if you have a plan in place, if you really know what you’re doing…that’s a different story altogether.

The Chamber of Commerce, as I have said many times, is a wonderful organization whose responsibility it is to create a gathering space.  They make all the arrangements.  They book the room we will be in.  They negotiate the best possible price for the food, the waiters, the waitresses, the clean up.  They advertise the event, they show up early, stay late, take our money, write up our name badges, call us, chase us down for money we owe from last time…yeah, they do a ton of work.

It has been my privilege to work with great people from several Chambers of Commerce.  Diana Williams heads up one of the best in Southern California, the Woodland Hills-Tarzana Chamber. Judy Nelson is another good friend of mine who busts her behind in doing everything she can for the great Long Beach Area Chamber of Commerce.  These two top pros, like many others out there, lose sleep at night continually figuring out what events to create, special programs, anything they can do in order to make it easier for you and me to meet.

Anyone who has worked with Chambers of Commerce, even as a volunteer, will confirm that the rest of us, the members, can be a pain (my words, not theirs), because too many of us have the attitude that the Chamber is responsible for finding us more business.

Patently, that is simply not true.

The Chamber of Commerce is the Arena.  It is WE who must bring the game.

The Chamber is there to provide us a place where we can go to meet people we need to meet.  What you and I say to other attendees when we arrive is entirely on us.  How we conduct ourselves is entirely our doing. Whether we make the right connections or not is not up to anyone else in the room except ourselves.

So, knowing what to do, what to say, how to find the right people to talk to and helping you figure out how to be the most effective possible is what I teach.

It’s not Net-Eat.  It’s not Net-Drink.  It’s not Net-Schmooze.  It’s Net-Work.

There really is a System.  A step-by-step system with strategy and tactics and it leaves nothing to chance because we cannot afford to just show up and see what happens.

It’s called The Way of The Conscientious Connector training series.

For more information on how to step up your game and get going on being a Master at the art of Networking, email me at Dave@StandOut-Marketing.com right now.  Time’s a-wastin’ and this Training will change everything for you if you embrace it, apply it and practice it.  Remember, the way you approach networking will change forever after you start to see with new eyes and hear with new ears and this training does that for people.

© 2017 Dave Ribble, Author & Coach

The Way of The Conscientious Connector

StandOut Marketing Strategies, A Promotional Marketing Consultancy